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The Happy Confident Company - Improving kids' happiness and confidence

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Raise happy, confident children with our science-backed tools

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We're committed to supporting 10 million children by the end of 2027

For Families

Through the Happy Confident Club, families learn together how to handle emotions, navigate challenges, and build trust and harmony at home.

For Schools

Our Happy Confident Schools Program brings these same essential skills into the classroom, helping children grow into the best version of themselves.

Shop our transformative resources for families and schools

Real people, real results

My little one is only 7, and I honestly can’t believe he’s getting this already. He loves hearing what the kids in the videos say about their feelings — especially the older ones. He actually said, ‘Oh Mummy, I think and feel like that!’ He’s so young, but really starting to understand how he feels.

Sara C
Mum of 3

My child struggled to open up about her feelings. It has given her the opportunity and vocal to talk about how she’s feeling and the tools she needs and we need to help her tackle some of her unhelpful thoughts.

Rachel D

I didn't know if my 10-year-old boy would engage with this. But the short, dynamic format really works for him. He likes hearing the other children talk about their experiences, especially the older kids. Straight away, he said, "I think and feel like that", so he's understanding his thoughts and feelings better.

Natalie W

We asked children how they felt after using our resources

85%

handled emotions more calmly

91%

felt happier in daily life

88%

felt safer and more secure

Download our 2024-2025 impact report

Our Founder's Story

The Happy Confident Company was born from a deeply personal experience with my middle daughter when she was eight years old. She had always been the most loving and positive child, but suddenly she became withdrawn, resistant, and unkind to her sisters—completely unlike herself. When I asked her school if they'd noticed any change, they said she was still "the most positive person in the class." But at home, something was clearly wrong.

As a parenting coach, watching my own child struggle was, I think, even more difficult. I'd already written several books on parenting, was touring schools and corporates and, as far as I was concerned, her mother and I were doing everything 'right'. I tried every technique I knew yet nothing worked.

It was when I turned from standalone, quick-win techniques to deeper coaching, that she eventually opened up and said the words that changed everything: "I hate myself." Words no parent wants to hear...

Live Events & Q&As

November 27, 2025 at 12:30 PM

Calling all Dads: Q&A about what it’s like to be a Dad today

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