About us | The Happy Confident Company | The Happy Confident Company

Our purpose

To empower families and schools globally with preventative and life-transforming resources that foster children's self-awareness, confidence, resilience, and emotional intelligence, so that they can flourish and thrive throughout their lives.

The need for positive mental health support has never been greater.

How we make it happen

In order to deliver against our vision, we have created a powerful ecosystem for children’s emotional growth, ensuring the same skills and language are developed and nurtured in both the home, and the classroom.

Through the Happy Confident Club, families learn together how to handle emotions, navigate challenges, and build trust and harmony at home.

Our Happy Confident Schools Program brings these same essential skills into the classroom, helping children grow into the best version of themselves.

How our story began

The Happy Confident Company was born from a deeply personal experience with my middle daughter when she was eight years old. She had always been the most loving and positive child, but suddenly she became withdrawn, resistant, and unkind to her sisters, completely unlike herself. When I asked her school if they'd noticed any change, they said she was still "the most positive person in the class." But at home, something was clearly wrong.

As a parenting coach, watching my own child struggle was, I think, even more difficult. I'd already written several books on parenting, was touring schools and corporates and, as far as I was concerned, her mother and I were doing everything 'right'. I tried every technique I knew yet nothing worked.

It was when I turned from standalone, quick-win techniques to deeper coaching, that she eventually opened up and said the words that changed everything: "I hate myself." Words no parent wants to hear...

She had begun to believe she was a bad person because of how she'd been behaving. Through coaching, and connecting through deeper conversation, sharing my own memories of childhood, my behavior at her age, my feelings, and showing her my own vulnerability, I helped her understand that we are all only human, and we all make mistakes and we can all learn from them. It's not about being "good" or "bad," but about being human. Making time for her, hearing her feelings, allowing her to feel, giving her a safe space to talk openly and without judgment, the moment where she realized that she was simply 'human' was the moment that flipped the entire script.

It wasn't months, or weeks, it was a matter of days before we heard her wandering around the house saying, "I'm a fallible human being, I'm a fallible human being," and she was back to her happy, confident self.

This one moment in my own parenting journey transformed me. I realized that if this could happen to a child from a loving home with two parenting coaches as parents, it could happen to any child, but that most parents don't have the tools to guide their children through these moments and instead, children can end up feeling shame or repressing their emotions.

I created The Happy Confident Club to provide the support needed to empower children with the language, tools, and self-awareness to understand themselves, express their feelings safely, and grow with confidence. Because every child deserves to feel great about who they are, and to become the best version of themselves.

Join me and join hundreds of thousands of happy families around the world who have successfully transformed family life, one conversation at a time.

Meet the team

Nadim Saad | Founder and CEO

Nadim leads with heart-led purpose, building a business focused on helping families feel seen, supported, and understood as they learn, grow, and discover the power of meaningful conversations together.

Jo Chadwick | Co Founder & CCO

Jo transforms that purpose into joyful, meaningful products and experiences, crafting the creative moments that spark curiosity, deepen understanding, and provide children with the tools to thrive.

Kate Taylor | Head of Schools

Kate works with educators to ensure every child receives the emotional support and validation they need to feel proud of who they are, while championing teacher wellbeing and care.

Dr Pippa Busch | Resident Psychologist

Dr Pippa Busch is our resident Educational Psychologist, bringing expert guidance to families and schools through live webinars and Q&As. She develops thoughtful courses that support parents, teachers, and children.

Louise Treherne | Head of Families

Louise heads up The Happy Confident Club, ensuring parent members feel welcomed, supported, and valued, helping them get the very best from the club while nurturing their own confidence, wellbeing, and growth.

Lisa Basford | Head of Partnerships

Lisa connects The Happy Confident Company with like-minded charities, businesses, brands, and corporates — building purposeful collaborations that help our programmes and resources reach more families, members, and visitors.

Tom McCambridge | Head of Digital

Tom leads our digital presence, strategically and operationally bringing Happy Confident online; designing, building, and delivering seamless digital experiences that put the user first.

Mercedes Longcroft | Happiness Manager

Mercedes is our operational powerhouse, leading customer success across schools and families, making sure everything works smoothly, runs seamlessly, and gets back on track quickly whenever support is needed.

Jenny Pooley | Business Manager

Jenny is our Business Manager, keeping the heart of Happy Confident running smoothly, managing everything from HR, operations, logistics, and finance to ensure the business is always in hand.

Adam Flanagan | Delivery Lead

Adam takes the pressure off delivery, handles the messy bits, juggling the projects and pushing them through so we can keep driving to fulfil our brand mission.

Nadim Saad | Founder and CEO

Nadim leads with heart-led purpose, building a business focused on helping families feel seen, supported, and understood as they learn, grow, and discover the power of meaningful conversations together.

Jo Chadwick | Co Founder & CCO

Jo transforms that purpose into joyful, meaningful products and experiences, crafting the creative moments that spark curiosity, deepen understanding, and provide children with the tools to thrive.

Kate Taylor | Head of Schools

Kate works with educators to ensure every child receives the emotional support and validation they need to feel proud of who they are, while championing teacher wellbeing and care.

Dr Pippa Busch | Resident Psychologist

Dr Pippa Busch is our resident Educational Psychologist, bringing expert guidance to families and schools through live webinars and Q&As. She develops thoughtful courses that support parents, teachers, and children.

Louise Treherne | Head of Families

Louise heads up The Happy Confident Club, ensuring parent members feel welcomed, supported, and valued, helping them get the very best from the club while nurturing their own confidence, wellbeing, and growth.

Lisa Basford | Head of Partnerships

Lisa connects The Happy Confident Company with like-minded charities, businesses, brands, and corporates — building purposeful collaborations that help our programmes and resources reach more families, members, and visitors.

Tom McCambridge | Head of Digital

Tom leads our digital presence, strategically and operationally bringing Happy Confident online; designing, building, and delivering seamless digital experiences that put the user first.

Mercedes Longcroft | Happiness Manager

Mercedes is our operational powerhouse, leading customer success across schools and families, making sure everything works smoothly, runs seamlessly, and gets back on track quickly whenever support is needed.

Jenny Pooley | Business Manager

Jenny is our Business Manager, keeping the heart of Happy Confident running smoothly, managing everything from HR, operations, logistics, and finance to ensure the business is always in hand.

Adam Flanagan | Delivery Lead

Adam takes the pressure off delivery, handles the messy bits, juggling the projects and pushing them through so we can keep driving to fulfil our brand mission.

Our values

Heart-led and impact driven

We focus on creating measurable change in the world, while leading with compassion and a collaborative approach.

Authentic & courageous

We speak the truth, respect the opinions of others, and own our actions — even when it's hard.

Growth-oriented & accountable

We believe in personal growth, embrace mistakes, learn relentlessly, and always deliver on our promises.

Creative & innovative

We go the extra mile, striving to deliver the best in pursuit of meaningful change.

Playful & curious

We are playful and fun, bringing a sense of childlike curiosity and wonder into our day-to-day.

Supporting families when they need it most

With a number of free live webinars and workshops each month, parents are able to tap into a wide range of experts to support their needs every step of the way.

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