
Our purpose
To empower families and schools globally with preventative and life-transforming resources that foster children's self-awareness, confidence, resilience, and emotional intelligence, so that they can flourish and thrive throughout their lives.

How we make it happen
Through the Happy Confident Club, families learn together how to handle emotions, navigate challenges, and build trust and harmony at home.
Our Happy Confident Schools Program brings these same essential skills into the classroom, helping children grow into the best version of themselves.
Our Brand Promise
Happier, more confident children in 30 days or your money back.

Our why
The need for positive mental health support has never been greater.
In the UK alone:
- Almost 1 million children feel unsafe at school
- 2 million children are unhappy at school
- 1 in 3 parents find parenting difficult
Globally, mental health issues affecting children are increasing:
- 1 in 5 children are diagnosed with a mental health issue
- 30% increase in the last 5 years
- 70% don't receive intervention early enough
Prevention is just as important as intervention.

Our Founder's why
The Happy Confident Company was born from a deeply personal experience with my middle daughter when she was eight years old. She had always been the most loving and positive child, but suddenly she became withdrawn, resistant, and unkind to her sisters—completely unlike herself. When I asked her school if they'd noticed any change, they said she was still "the most positive person in the class." But at home, something was clearly wrong.
As a parenting coach, watching my own child struggle was, I think, even more difficult. I'd already written several books on parenting, was touring schools and corporates and, as far as I was concerned, her mother and I were doing everything 'right'. I tried every technique I knew yet nothing worked.
It was when I turned from standalone, quick-win techniques to deeper coaching, that she eventually opened up and said the words that changed everything: "I hate myself." Words no parent wants to hear...
We asked children how they felt after using our resources
Download our 2024-2025 impact report
Our values

Heart-led and impact driven
We focus on creating measurable change in the world, while leading with compassion and a collaborative approach.

Authentic & courageous
We speak the truth, respect the opinions of others, and own our actions — even when it's hard.

Growth-oriented & accountable
We believe in personal growth, embrace mistakes, learn relentlessly, and always deliver on our promises.

Creative & innovative
We go the extra mile, striving to deliver the best in pursuit of meaningful change.

Playful & curious
We are playful and fun, bringing a sense of childlike curiosity and wonder into our day-to-day.









